Principle 5

ALL BUSINESS SHOULD: Ensure that products and services are safe, and seek to support children’s rights through them

Monitor not only the sales, but find out who is consuming the product and make efforts to prevent stores from selling harmful products to children.

Young People from the Philippines, Children’s Consultations for the Children’s Rights and Business Principles Initiative

The corporate responsibility to respect includes:

  1. Ensuring that testing and research of products and services likely to be used or consumed by children is conducted in line with relevant national and international standards.
  2. Ensuring that products and services for children or to which children may be exposed are safe and do not cause mental, moral or physical harm.
  3. Restricting access to products and services that are not suitable for children or that may cause them harm, while ensuring that all such actions align with international standards, including non-discrimination, freedom of expression and access to information.
  4. Taking all reasonable steps to eliminate discrimination against any child or group of children in the provision of products and services.
  5. Seeking to prevent and eliminate the risk that products and services could be used to abuse, exploit or otherwise harm children in any way.
  6. The corporate commitment to support includes:

  7. Taking steps to maximize the accessibility and availability of products and services that are essential to children’s survival and development.
  8. Seeking opportunities to support children’s rights through products and services, as well as their distribution.
GOOD PRACTICE: Focusing on children in auto safety
An American car manufacturer has given an explicit focus to children in its research. The programme focuses solely on advancing the safety of children, youths and young adults. A multidisciplinary team of paediatricians, psychologists, statisticians, epidemiologists and engineers seeks to better understand the complexities of injury prevention and to translate science into comprehensive, effective interventions that save children’s lives. In doing so, the firm is recognizing that children are not just small adults, and that research on adult injury prevention cannot be applied to children. As a result, the programme focuses on the specific needs of children and teens. For example, children are the primary occupants of the second and third rows in vehicles, so automakers need to optimize safety restraints for them.