Monitor not only the sales, but find out who is consuming the product and make efforts to prevent stores from selling harmful products to children.
Young People from the Philippines, Children’s Consultations for the Children’s Rights and Business Principles Initiative
GOOD PRACTICE: Focusing on children in auto safety
An American car manufacturer has given an explicit focus to children in its research. The programme focuses solely on advancing the safety of children, youths and young adults. A multidisciplinary team of paediatricians, psychologists, statisticians, epidemiologists and engineers seeks to better understand the complexities of injury prevention and to translate science into comprehensive, effective interventions that save children’s lives. In doing so, the firm is recognizing that children are not just small adults, and that research on adult injury prevention cannot be applied to children. As a result, the programme focuses on the specific needs of children and teens. For example, children are the primary occupants of the second and third rows in vehicles, so automakers need to optimize safety restraints for them.