While states have the primary duty to protect, respect and fulfill children’s rights, the private sector has enormous potential to impact children’s lives – both positively and negatively. The Children’s Rights and Business Principles offer businesses an organizing framework to maximize positive impacts and minimize any negative ones.
Taking responsibility for children’s rights is not only the right moral choice; it also makes sound business sense. Businesses that champion children’s rights in their strategies and operations can boost their reputation and brand value; improve recruitment, retention and motivation/productivity of employees; attract investors; build trust; gain a competitive advantage; secure and maintain a license to operate; reduce cost burdens; ensure active stakeholder engagement; increase legitimacy of operations; and contribute to more sustainable and inclusive markets.
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